More Diesel Research for Project 4.

I have just stumbled across the latest Diesel campaign 'Be Stupid' on their website.

http://www.diesel.com/be-stupid/

(All images downloaded from Diesel website - www.diesel.com)

These are just some of the images taken from the campaign. This campaign shows the quirkiness of Diesel as a brand. It shows their humour and the fact they do what they like.

For this campaign Diesel put out an appeal on their website for people to send in videos of themselves being stupid. These videos were then translated into images for the campaign shots.

Diesel Research for Project 4.

I decided to begin my research by looking into Diesel as a brand.

I found a book in the library - Diesel: World Wide Wear.

The book is very useful in giving information about the brand identity of Diesel and how they work.

The book begins with this quote from Renzo Rosso who was is the founder and owner of Diesel.

The quote states that they do what they like and never do things just because they're supposed to.

The fact that they do what they like shows in their controversial 'Historic Moments' campaign which they describe as giving an unusual slant on 2oth century politics.

This campaign also ties in with the fact that Diesel is said to communicate on 2 levels. Often seemingly contradictory with the first level being amusing and sexy and the second being ideological and thought provoking.

They also made a 'Successful Living' campaign which is said to include Diesels' sense of humour, sense of irony and finally sense of fun.

Diesel also does campaigns for kids. Diesel refuses to treat kids as though they are a separate species. As with adult collections 'Diesel Kids' follows it's own course of research, development and image.

Diesel's target audience therefore stretches across both male and female of all ages.

(All images scanned in from 'Diesel: World Wide Wear' by Ted Polhemus)

Research for Project 4.

For this project I have 3 main topics I need to research :-

- Diesel. (Brand identity, previous styles of campaign & target audience).

- Wallpaper magazine. (Style of magazine, target audience & purpose).

- Mert & Marcus. (We were asked to choose a photographer/photographers that we liked the style of to mimic for our photos. As a group we then decided on 5 aspects of their photography which we need to include in our own. The 5 aspects we chose were, the importance of colour in the photo, the importance of the appearance of the model, simple styling (not many accessories on model), set design (lots of thought put into positioning of props, model etc.) and lots of post production work is another key feature (photoshop).

- Other photographers. Even though we are soley focusing on Mert & Marcus' style for our project it is also important to look at other photographer styles to get a broad knowledge on how photography can be used in different ways to capture different emotions and situations. Also how it is used for different purposes e.g. advertising etc.

Project 4

Yesterday we were given the brief for project 4.

The brief involves group work to design and take photographs for a brand campaign in the style of a certain magazine.

Our group at random selected Wallpaper magazine & Diesel as the brand.

I will be posting up research soon.

Alexander McQueen...

DEAD?!

BBC News have released a news story stating that prestigious fashion designer Alexander McQueen (Real name Lee McQueen) is dead.

He was found in his London home after police were called at 10.20 this morning.

Speculations that the designer took his own life have not been confirmed.

Adjustments to Big Freeze Presentation Board.

After todays final critique on the project I decided to make some adjustments to the final presentation board.

I decided to make the summary text smaller and make the title bigger.

(Photo uploaded from InDesign file)

Final Presentation Board for Big Freeze Project.

So here's the final presentation board after weeks of work.

(Uploaded from InDesign file)

I'm actually rather happy with the final turn out. Bring on project 5.