Digital Retail Communications - Project 5.

Last week we got a new brief. The new brief focuses on digital retail communications.

There is a need for 'traditional' signage in-store and outdoors to be replaced with innovative digital/multi-media signage.

The brief requires us to design a digital advertising concept for a client (either New Look, B&Q or Comet) which can be placed in 3 locations in-store or outdoors.

I have chosen New Look as my client as it is more relevant to the course and mimics something which I may have to do in a career one day.

I will begin by researching both 'traditional' forms of signage (including billboards and other stationary advertising) and digital advertising (including video walls and digital billboards).