Instead of just having stand alone billboards which displayed information I decided that I wanted to make my digital signage interactive so potential customers could get involved.
My idea is based on the seaside 'face in the hole' boards. As I chose New Look as my client I wanted to create a billboard which lets customers put their own face on a models body wearing New Look clothes to see how they would look.
To demonstrate my idea I found a website in which you can put your face on to many different backgrounds. (http://www.faceinhole.com/gb/) Here is an example of how the website works. You choose a scenario in which you want to place your face (See below) Here I have chosen a cover shot of Elle magazine.
Once you have chosen a scenario you upload a photo of your face which is then loaded in to the white space of the scenario photo. (See below)
Applying this concept to billboards for New Look creates a new fun way of advertising and communicating with its potential customers.
Here is an example of this concept I came across whilst shopping in Huddersfield. The board was featured in Thorntons shop window. The idea behind the board is different to that of my New Look idea but it's still useful to demonstrate my concept.
For a chance to win prizes from Thorntons all you have to do is get behind the board and put your face in the hole and have your photo taken. Then you upload the photo of your face in the hole to the Thorntons website and are entered into the competition to win the prizes.
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