I have just found this site which covers the topic of Prada's interactive dressing room.
http://digitalwellbeinglabs.com/dwb/?page_id=172
The video on the website goes through the steps a consumer goes through when using such a dressing room.
Such technology makes the dressing room experience much more exciting and easy for the consumer.
Like the Prada interactive dressing room, my retail communication concept of having interactive billboard adverts and in store computers is to make the customer experience with New Look more exciting and easy.
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