We've decided to scrap the whole letters idea. We're going on the 'sex sells' route for our campaign. This means lots of leggy shots. Instead of having letters featuring in every shot we are going to place the Diesel logo on the model/mannequin legs, maybe even on the accessories.
For the backdrop for the photos we wanted to go with an 'industrial' look which gives the sense that Diesel is returning to its textile roots. We have chosen 6 final locations for our shots.
(Scanned image).
We have got the studio booked for tomorrow morning. The plan is to either have the backgrounds projected onto the wall in the studio and put the models in front of it or to take photos of the models/mannequin legs in the studio then photoshop them on to the background later.
Tomorrow morning is going to be all about experimentation. We are going to see how it looks and then decide on what we think looks better. Who knows something might happen as an accident in the studio which may look better than everything we've planned so far.
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