(Images all taken myself, with the input of Lauren & Anna)
We have realised that these photos are now completely useless because they don't work as part of a campaign. This is because if you saw a photo with just one letter on it you wouldn't know it was advertising Diesel. It's not until all the letters are together you see they spell out Diesel. The adverts wouldn't be shown page after page in a magazine so this idea is irrelevant. Although these photos are pretty useless they have spurred on some ideas. We could possibly use some of the letters in industrial settings and photoshop them together with the more glamourous model photos to spell out the whole word 'Diesel.'
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