http://www.diesel.com/be-stupid/
(All images downloaded from Diesel website - www.diesel.com)
These are just some of the images taken from the campaign. This campaign shows the quirkiness of Diesel as a brand. It shows their humour and the fact they do what they like.
For this campaign Diesel put out an appeal on their website for people to send in videos of themselves being stupid. These videos were then translated into images for the campaign shots.
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